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Manager Paid Advertising - Digital Marketing
About the position
Are you a data-driven, detailed individual that is current on digital marketing trends? If you demonstrate strong initiative and excel in collaborative work environments, this would be a great role for you. Manager Paid Advertising will oversee investment and execution of digital campaign strategy within North America, with a primary focus on performance across omni-channel digital media advertising for our brand portfolio. A Day in Life: The Manager Paid Advertising Digital Marketing is within the global Paid Media and Advertising Marketing team and will involve close collaboration with cross functional Hertz team including but not limited to Brand. Successfully support and manage the approved paid media strategy and forecast for NA advertising budgets across three brands and maintain optimal levels of media performance across channels with efficiency vs. benchmarks in accordance to regional business needs and/or local market environments. Identify and implement new media vendors, manage and streamline internal processes, and disseminate results and insights across the team and organization. Note: this role will be required to work from our Estero, FL WHQ or Atlanta, GA office at least 3 days per week. The salary range for this position is around \$100k but is commensurate with experience
Responsibilities
- Monitor and support the performance of media advertising plans and strategy optimization through thoughtful and actionable recommendations to support regional goals and targets to deliver ROI
- Leverages deep knowledge of digital media advertising channels and results across tactics to draw insights for optimizations
- Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement
- Possess an expert level of functional expertise to synthesize data and analysis of reporting to support forward looking media planning
- Expert-level knowledge of SEM Search Engine PPC Marketing and Display Programmatic paid conversion channel media advertising with a proven track record of successful results
- Contribute as part of a global media and advertising marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments, and trends in our other regions as well for new opportunities
- Keep up with the latest digital media advertising trends across platforms and media publishing advertisers
- Utilizes and proficient with GA4, Google Looker Studio, Tableau, Power BI
- Collaborate closely with key internal and external partners - agency of record, brand Marketing and creative services team to align strategies, messages, creatives, and important metrics
- Manages weekly, monthly and quarterly reporting for leadership, measurement and analytics with our agency linked to our campaign strategy
- Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics and media partners from weekly, monthly and quarterly reporting and analysis.
- Develop clear, insightful performance reports outputs from our omni-channel strategy across our brands and regularly communicate findings and optimization recommendations and opportunities to Senior Leadership teams, collaborators and team members
Requirements
- Bachelor’s in Marketing preferred or relevant area of education
- 3-5 years’ experience in Digital Media or Media Advertising Buyer
- Agency experience preferred
- Moderate / Expert proficiency in Media buying and planning experience
- Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms - Google (Analytics GA4, AdWords-SA360, Display Video-DV360), Meta, Microsoft, TikTok
- Must be data driven and have experience analyzing media performance data full funnel KPIs across channels and media buying and industry and platform best practices
- Experience in working with and analyzing Brand lift, Search Lift, Conversion Lift and Reach & Frequency reports is plus
- Strategic individual with a hands-on approach to execution
- Highly analytical, comfortable with campaign reporting and attribution models linked to performance.
- Extensive experience in managing digital campaigns in a hands-on fashion and creating both in-depth and higher-level reports that analyze and showcase their performance
- Strong understanding of current on market, competition, trends, tactics, concepts, practices, and procedures
- Proven track record of working under tight deadlines while keeping others on-schedule
- Proactive with account recommendations and sharing industry insights
- Highly proficient in MS Office, especially Excel
- Strong project management, organizational, and communication skills, with excellent attention to detail
- Capability of balancing urgent priorities with strategic long-term objectives
- Natural collaboration and bridge-building skills; experience working with individuals of varying fields: creative, production, analytics etc.
- Motivated individual committed to teamwork
- Ability to collaborate with internal and external stakeholders across multiple functions and locations
- Ability to influence and demonstrate initiative
- Flexible and adaptable; ability to work effectively in ambiguous situations
- Excellent verbal and written communication skills
- Results driven, ability to make decisions and help solve problems
- Ability to keep a positive attitude in a fast-paced environment.
- Ability to work under minimal supervision with a goal-oriented mindset.
- Ability to see the big picture and leverage critical thinking and decision-making skills.
- Excellent organization, time management, delegation, and prioritization skills.
- Courageous leadership and accountability.
Benefits
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts –Theme Park Tickets, Gym Discounts & more
