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Director, BrickLink Marketing, Social and Content
About the position
Bricklink is on an exciting journey to deepen our impact within the LEGO ecosystem and inspire our global community of creators and collectors! As the Director of Marketing, Social, and Content, you will shape the vision for how BrickLink shows up across channels, champion community-led creativity, and guide a talented team in bringing meaningful, data-driven storytelling to life. You’ll partner closely with product, growth, and LEGO Group partners to build a connected, future-ready marketing strategy that elevates the BrickLink brand and strengthens our relationship with fans around the world.
Responsibilities
- Develop and lead a comprehensive marketing strategy that aligns with BrickLink’s vision, community values, and the broader LEGO Group.
- Build, mentor, and inspire a high-performing marketing team, establishing a center of excellence for community-focused activations.
- Partner with cross-functional teams to integrate BrickLink marketing efforts into the wider LEGO ecosystem, ensuring alignment and visibility in key forums.
- Oversee social, content, growth, and product marketing initiatives with a focus on innovation, insightful planning, and audience engagement.
- Drive a long-term planning approach, building clear processes and ways of working that enable smooth orchestration across teams.
- Lead performance measurement and experimentation, using data to optimize campaigns, refine messaging, and identify new opportunities.
- Support go-to-market plans for BrickLink products and features, including market research, positioning, launch strategy, and content development.
- Foster strong relationships with fan media and community partners, creating authentic and impactful moments that celebrate the BrickLink and LEGO enthusiast experience.
Requirements
- Experience leading marketing strategy across digital, social, content, or community-focused environments.
- Strong people leadership skills with the ability to build, grow, and empower teams.
- Demonstrated ability to collaborate across functions and influence partners in a complex or global organization.
- Deep understanding of digital marketing trends, audience engagement, and insightful decision-making.
- Ability to create clear, compelling narratives across multiple platforms, including written, visual, and video content.
- Critical thinking balanced with hands-on problem solving and comfort with ambiguity.
- Experience supporting product launches or product marketing initiatives, including research, positioning, and go-to-market planning.
Nice-to-haves
- Passion for community-led creativity and enthusiasm for the LEGO fan ecosystem is a plus.
Benefits
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
- Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
- Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.
