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adidas Brand Representative - DC
Responsibilities
- Drive Sales: Increase sell-through of key adidas products by promoting in-store, while educating associates and customers.
- Build Retail Relationships: Fuel brand advocacy through fostering strong rapport and building trust with associates and managers, both IRL and digitally.
- Educate Associates: Execute training for store associates, ensuring that adidas brand integrity is upheld through marketing and product education and communications.
- Activate In-Store: Execute weekly elevated sales experiences in key doors, delivering premium experience for consumers and associates that fuel brand love and sales.
- Provide Market Visibility: Document in-store experiences through content capture and real time tracking.
- Deliver Insights: Provide product, retail, and consumer insights and trends from the field to HQ, directly influencing future adidas and program initiatives.
- Represent the Brand: Serve as the adidas expert, inspiring store associates to help customers see and experience the full benefits of adidas products.
- Create Content: Contribute to educational on-screen and various forms of content creation in collaboration with agency partners.
Requirements
- A love for adidas with a natural ability to communicate with other running, soccer or apparel enthusiasts.
- Strong attention to detail, extremely reliable and capable of troubleshooting to make things happen.
- Past relevant retail experience (minimum 1-2 years).
- Effective communication and presentation skills.
- Ability to collaborate with cross functional partners on the brand and agency teams.
- A team-player mentality, motivated to seek out collaboration with national counterparts.
- Tech savvy and socially plugged-in with the ability to adapt to new online platforms and office suites.
- Self-sufficient and highly motivated, with an ability to work independently with minimal supervision.
