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<p><strong>The Opportunity</strong></p><p><br></p><p>At Potomac, we don’t do bloated org charts or endless committee meetings. We’re a ~$2.5B AUM/AUA asset manager that serves independent broker-dealers and RIAs with one mission: to cut through the noise and deliver results.</p><p><br></p><p>Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk®.</p><p><br></p><p>As a <strong>Digital Marketing Associate</strong>, you will help drive our marketing initiatives, maintain our systems, and executive the creative deployment of our content.</p><p><br></p><p>This role requires a technologically savvy individual who can work across systems. You will work closely with the Communications Director to develop campaigns that build trust, drive engagement, and convert interest into long-term relationships.</p><p><br></p><p>Additionally, we utilize the Entrepreneurial Operating System (EOS) to keep our teams focused and accountable, enabling us to identify and address both challenges and opportunities effectively.</p><p><br></p><p><strong>What You'll Bring</strong></p><p><br></p><ul><li>Excellent communication skills, both written and verbal.</li><li>Ability to make recommendations and be decisive.</li><li>Collaborative skills to accept and incorporate ideas into strategies.</li><li>Time management and organization in order to meet strict deadlines.</li><li>Ability to recognize trends and stay ahead of them.</li><li>Proficient with analysis and design software.</li><li>Knowledge of internet marketing campaigns, including SEO.</li></ul><p><br></p><p><strong>What You'll Do</strong></p><p><br></p><ul><li>Help execute the Potomac growth strategy, lead generation and nurture campaigns, and sales enablement initiatives.</li><li>Partner with our Communications Director to deploy lifecycle marketing campaigns and email segmentations by cohort and audience.</li><li>Serve as the primary day-to-day contact for all content execution, fielding questions and troubleshooting.</li><li>Help to drive the evolution of our marketing platform and understand its integration with analytics tools, CRM, and other parts of the technology stack.</li><li>Organize and maintain all content assets and inventory all projects post-completion.</li><li>Develop and manage marketing dashboards and reports to track KPIs.</li><li>Produce monthly campaign activity reports and make recommendations for future action-items on based on review of analytics.</li><li>Participate in weekly meetings to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard.</li></ul><p><br></p><p><strong>What Success Looks Like</strong></p><p><br></p><p>To be successful at Potomac, we look for individuals who are not just looking to do a job, but for people who pride themselves on exceptional work. When each member of the team plays their part to the best of their ability, we all succeed. None of us are perfect, but we’re looking for dependable, coachable, and team-oriented problem solvers. Individually we can tackle a little, but together we can take over this industry.</p><p><br></p><p><strong>What We're Looking For</strong></p><p><br></p><ul><li>Bachelor’s degree (or equivalent) in marketing, advertising, or communications.</li><li>Strong understanding of Framer.</li><li>Expertise with HubSpot Marketing Hub.</li><li>Experience with HubSpot Sales and Service Hubs, HubSpot custom events, LinkedIn Ads, various communication tools (Mailchimp, Flodesk, etc.) , and design software (Adobe, Canva, etc.).</li><li>Willingness to obtain additional HubSpot certifications for service hub, operations hub, AI and Automation tools, and more and you grow into the position.</li><li>Desire to grow professionally through ongoing education.</li></ul><p><br></p><p><strong>About Potomac:</strong></p><p><br></p><p>In the past four years, Potomac has grown from under $140M+ to over $2.5B in AUM. It is an exciting time to be part of this company! We have a fantastic culture, great benefits, and hardworking people who love to collaborate.</p><p><br></p><p>A pioneer in active risk-managed investing, Potomac has the experience and expertise to help advisors align the correct allocation for any given market condition. Working with financial advisors, we understand that every investor is unique, but each want to avoid catastrophic losses. Potomac offers a selection of tactical investment strategies for building and preserving wealth—so advisors can match the right strategy or combination of strategies to each investor’s needs.</p><p><br></p><p><strong>Why Potomac?</strong></p><p><br></p><ul><li>Work directly with the Communications Director and CMO on high-impact projects.</li><li>Collaborate with smart, driven professionals in an intellectually rigorous environment.</li><li>We offer competitive compensations, bonuses, and a benefits package designed to attract top-tier leadership talent.</li></ul><p><br></p><p>Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you’re looking for a slow pace and low volume, this isn’t for you.</p><p><br></p><p>If you want to drive, build, and scale, this is your shot.</p>

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