Marketing Automation

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Benefits:

  • 401(k)
  • 401(k) matching
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Paid time off
  • Vision insurance


We're seeking a Marketing Automation & CRM Specialist with strong expertise in HubSpot to drive email, SMS, and landing page campaigns, while supporting CRM and analytics needs across the business. This role blends hands-on campaign execution with data-driven analysis and optimization.   Key Responsibilities
  • Own HubSpot marketing automation: email, SMS, workflows, and landing pages
  • Build segmented campaigns, nurture workflows, and lead scoring models.
  • Maintain database hygiene, segmentation, and compliance (CAN-SPAM, SMS opt-in, etc.)
  • Collaborate with the design team or use HubSpot templates to create polished, responsive assets.
  • Report on campaign metrics (open rate, CTR, conversions, ROI) and recommend optimizations
  • Integrate HubSpot with CRM and website platforms; troubleshoot issues and manage vendor integrations.
  • Stay up to date on HubSpot certifications, features, and best practices
  Optional Add-Ons:
  • Run A/B tests on subject lines, landing page layouts, and CTAs for optimization.
  • Assist with conversion rate optimization (CRO) and funnel analysis.
  • Provide input on scalable processes and automation improvements as the company grows.
  • Support content and creative development (email copywriting, light design in Canva/Adobe)
  Qualifications
  • HubSpot Marketing Software Certification (required)
  • 2-5 years of experience in CRM/marketing automation (HubSpot strongly preferred)
  • Strong analytical and reporting skills
  • HTML/CSS knowledge for email and landing page tweaks is a plus
  • Experience with SMS platforms and compliance best practices
  • Strong copywriting skills for emails and landing pages
  • Familiarity with A/B testing and CRO strategies
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