Public Relations Manager – High-Impact Media & Executive Branding id-9890
About Our Client
A U.S.-based organization focused on advocacy and immigrant rights. They aim to establish themselves as leading voices in immigration issues and solutions.
They are looking for a Public Relations Manager to manage and execute a comprehensive PR strategy, build media relationships. This role will be instrumental in securing high-impact press coverage and positioning of the organization.
If you have experience in media relations, PR communication, and thought leadership initiatives—this role is for you.
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What You’ll Do
PR Strategy & Thought Leadership
- Develop and implement a multi-tiered PR strategy that enhances the CEO’s personal brand and The Mendoza Firm’s reputation.
- Craft and refine key messaging for press releases, media appearances, and brand communications.
- Establish the CEO as the go-to expert on immigration law, securing thought leadership opportunities such as Op-Eds, white papers, and panel discussions.
- Align PR efforts with marketing campaigns, ensuring cohesive storytelling across all channels.
- Media Relations & Brand Awareness
- Cultivate and maintain strong relationships with journalists, editors, legal correspondents, and influencers in national and international media.
- Proactively pitch story ideas, interviews, and expert commentary to top-tier media outlets such as The New York Times, CNN, Univision, Telemundo, The Guardian, Forbes, BBC News, Al Jazeera, and Politico.
- Secure high-profile TV, radio, and podcast interviews for the CEO to discuss immigration reform, policy changes, and client success stories.
- Manage press inquiries, media requests, and interview scheduling to maximize brand exposure.
- Crisis Communication & Reputation Management
- Collaborate with the CMO to develop and implement a proactive crisis communication plan to address legal cases, policy controversies, or high-profile immigration issues.
- Support the CEO as the official spokesperson for The Mendoza Firm in high-stakes situations.
- Monitor social media sentiment, press coverage, and public perception, responding swiftly to any reputational risks.
- Event & Speaking Engagements
- Identify and secure speaking engagements for the CEO at immigration summits, legal conferences, government panels, and academic institutions.
- Manage The Mendoza Firm’s participation in immigration advocacy events, policy discussions, and nonprofit collaborations.
- Organize press conferences, media briefings, and panel discussions to position the firm as a thought leader.
- Content Development & Social PR
- Oversee the creation of press releases, media kits, guest articles, and thought leadership pieces.
- Collaborate with content and social media teams to repurpose PR coverage into high-impact digital content (videos, blogs, infographics, and Q&A sessions).
- Develop Facebook, Instagram and LinkedIn strategies to amplify the CEO’s voice on immigration law topics.
- Partnership & Stakeholder Engagement
- Collaborate with the NGO and Public Strategic Partnership Manager to establish strategic partnerships with NGOs, government entities, and legal advocacy groups to strengthen The Mendoza Firm’s credibility.
- Work closely with nonprofits, immigration rights organizations, and community leaders to drive awareness and policy change.
- Collaborate with corporate partners and enterprise clients to position the firm as a key resource for employment-based immigration services.
- PR Monitoring & Performance Analysis
- Track, analyze and report regularly on press coverage, sentiment, and media reach to measure the effectiveness of PR campaigns.
- Use PR tools such as Meltwater, Cision, or Google Alerts to monitor industry trends and adjust strategies accordingly.
- Provide regular PR reports to leadership with insights, recommendations, and upcoming media opportunities.
Is This You?
- Fluent in Spanish & English (spoken and written).
- 5+ years of experience in public relations, or corporate communications.
- Proven track record of securing press coverage in top-tier media outlets.
- Expertise in crisis communication and reputation management.
- Understanding and familiarity of immigration law and policy trends.
- Experience working with high-profile individuals, executives, or political/legal influencers.
- Proficient in PR tools (e.g., Meltwater, Cision, Muck Rack) and media analytics.
- Bonus: background in public speaking and media training skills, digital PR and influencer marketing are a plus.
- Bonus: experience in government relations, legal advocacy, or nonprofit PR.
- Bonus: Strong relationships with Spanish-language media (Univision, Telemundo, BBC Mundo, El País, etc.).
What You’ll Get
- Salary: Competitive, based on experience.
- 401(k) with company match
- Health, Dental, and Vision Insurance
- Paid Time Off & Parental Leave
- Professional Development Assistance
- Flexible Spending & Health Savings Accounts.
