Hinge Health – Director, Content Marketing (Remote) – USA -id-5153

Job title: Director, Content Marketing (Remote)

Company: Hinge Health

Job description: Hinge Health is building the world’s most patient-centered Digital Musculoskeletal (MSK) Clinicâ„¢. It is now the leading Digital MSK Clinic, used by four in five employers and 90% of health plans with a digital MSK solution. Hinge Health reduces MSK pain, surgeries, and opioid use by pairing advanced wearable sensors and computer vision technology with a comprehensive clinical care team of physical therapists, physicians, and board-certified health coaches.

Hinge Health’s HingeConnect integrates with 750,000+ in-person providers and enables real-time interventions for elective MSK surgeries, driving proven medical claims reduction. Available to millions of members, Hinge Health is widely trusted by leading organizations, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, State of New Jersey, US Foods, and Verizon.

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To Learn more about our company & culture please visit:

WHAT YOU’LL ACCOMPLISH

• Develop a compelling content strategy & thought leadership around key themes and anchor assets to drive lead-generation, brand awareness, and PR.
• Establish Hinge Health as a thought leader in the musculoskeletal (MSK), digital health, and benefits space.
• Grow top of funnel leads and brand awareness through whitepapers, survey reports, blogs, videos, infographics, and other thought leadership content.
• Drive mid-funnel conversion to opportunities through conference & webinar event decks and customer case studies.
• Lead a high-performing and engaged team of content marketers.

WHAT WE’RE LOOKING FOR

• Strategic: Experience developing a compelling content strategy that resonates with employer benefits, consultant, and health plan personas.
• Communication: Excellent writer and strong verbal communicator with the ability to synthesize complex topics into a concise and easy-to-understand language in multiple formats from whitepapers and event/webinar decks to videos.
• Creative: Exceptional storyteller that can create original content with a unique point of view that rises above the noise as well as innovate fresh content marketing ideas.
• Analytical: Data-driven content marketing leader that is comfortable with analyzing clinical, survey, and platform data to create compelling storylines as well as diving deep into content performance metrics and tracking.
• Project management: Able to get things done and effectively prioritize many competing demands. Strong project management skills are a must, with experience managing design teams, freelancers, and agencies to scale quality content in a fast-paced environment.
• Collaborative: Able to work effectively cross-functionally and build alignment with key stakeholders on content and content strategy
• Systems thinker: Experience building a robust and scalable content creation process
• Resilient & adaptable: Passionate about execution excellence, with a track record of bringing creativity, positivity, and high energy to complex projects. Able to roll with the punches. Effective fire-fighter.
• Leadership: Has a broad worldview, who can effectively guide, inspire, and empower a high-performing and engaged team. An effective people leader and coach that leads with empathy.
• 10+ years of experience in managing and scaling content marketing functions at hyper-growth companies in complex verticals such as healthcare.

WHAT YOU’LL LOVE ABOUT US

• Competitive compensation with meaningful equity
• Medical, Dental, Vision, Disability and Life Insurance (We cover 100% of your premium and 75% for your dependents)
• Flexible PTO
• FSA/HSA accounts
• Family & fertility benefit through Maven Clinic
• 401K match
• 3 months paid parental leave
• Professional Development budget
• Quarterly lifestyle benefit to use towards WFH equipment & fitness
• Generous mental health stipend
• Work from home policy
• Opportunity to join a fantastically talented, diverse, and passionate team at a pivotal time in the company’s lifecycle

Pursuant to State Fair Pay Act, below is a summary of compensation elements for this role at the company if based in the following locations:

Colorado & New York State Salary Range: $142,800 – $178,500

New York City Salary Range: $168,000 – $210,000

We want to make you aware that there continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real HR employees and sending fictitious job offers to applications in a scheme to obtain sensitive information.

Please note that we will never ask for your financial information at any part of the interview process including the post-offer stage, and will only correspond through @hingehealth.com domain email addresses.

If you encounter any suspicious activity, we recommend you cease all communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center.

If you would like to verify the legitimacy of an email you received from our recruiting team, please forward it to security@hingehealth.com.

If you’re interested – we’d love to hear from you. No recruiters, please.

Hinge Health is proud to be an Equal Employment Opportunity employer. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Hinge Health is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you feel you need assistance or an accommodation due to a disability, please let us know by reaching out to your Recruiter and we’ll work with our accommodations team to evaluate your request.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

Expected salary: $142800 – 178500 per year

Location: USA