Associate Director of Media Analytics and Market Insights (U.S. Remote) ID-1526

December 16, 2024

Job Description

Job Description

We are seeking an Associate Director of Media Analytics and Market Insights to join Duracell's Global Media team. This role is critical in driving the business forward by designing and executing advanced measurement programs that connect marketing investments to business outcomes. The individual will operationalize insights to enhance media planning, buying processes, and optimize Duracell's ROI on media investments across all channels.

The ideal candidate will be a strategic thinker with deep expertise in Marketing Mix Modeling (MMM), Agile MMM, In-Market Experimentation, and Retailer Media ROI Measurement. The role involves close collaboration with media planning, buying, and analytics teams, providing data-driven insights that influence decision-making and strategy development across the organization.

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Responsibilities

Design & Execute Measurement Programs:
- Lead the development and implementation of an expanded marketing measurement program, including MMM, Agile MMM, In-Market Experimentation, and Retailer Media ROI Measurement frameworks.
- Build processes to measure the profitability of media investments and provide actionable insights to key stakeholders, ensuring investments are tied to revenue and profit growth.
Media ROI Optimization:
- Collaborate with cross-functional teams (e.g., Media Planning, Digital Marketing, Retailers, Finance) to operationalize insights into the media buying process.
- Develop a robust media ROI measurement framework that enhances the effectiveness of Duracell's investment in traditional, digital, and retailer media.
Operationalize Insights:
- Work with media planning teams to integrate learnings into media strategies, enabling more efficient, data-driven buying processes.
- Ensure that findings from the measurement programs are integrated into the overall media planning and buying process to drive higher ROI.
- Competitive analysis, apply learnings and develop hypotheses on their media approach.
Strategic Leadership:
- Serve as a thought leader within the organization, driving innovation in measurement techniques and media investment optimization.
- Present insights and recommendations to senior executives and global media stakeholders to influence strategic media investment decisions globally.
Partner with External Vendors:
- Manage relationships with external measurement vendors and agencies to develop and execute innovative measurement approaches and experiments.
- Continuously assess and recommend new measurement tools and technologies to stay at the forefront of media and consumer insights.
In-Market Experimentation:
- Lead in-market experimentation to validate assumptions and optimize the media mix, ensuring that the business has a dynamic and responsive approach to media buying.
Team Collaboration and Development:
- Collaborate with internal analytics teams and data scientists to support in-depth consumer research and analysis.
- Mentor and guide a team of insights professionals, fostering a high-performance culture.

Qualifications

Bachelor's degree in Marketing, Business, Statistics, or related field; MBA or advanced degree preferred.
8+ years of experience in consumer insights, market research, or media measurement, with a focus on MMM, Agile MMM, and ROI analysis.
Proven track record of leading large-scale measurement programs and operationalizing insights into media planning and buying processes.
Expertise in data analysis, statistical modeling, and media performance evaluation.
Strong leadership and communication skills, with the ability to present complex data in a clear and concise manner to senior leadership.
Experience with Retailer Media Networks and the retail landscape is a plus.
Deep understanding of global media trends and the evolving digital media landscape.

Preferred Skills:

Strong project management and organizational skills, with a focus on delivering results in a fast-paced environment.
Advanced knowledge of marketing analytics platforms, statistical tools, and modeling software.
Ability to influence and manage cross-functional stakeholders to align on key media insights and strategies.

Travel Requirements: 10-20% inclusive of international travel (Infrequent).

About Us

Duracell is the world's leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell's products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World's Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a "can do" attitude is highly valued. In January 2018, a new B2B Sector was created which among other duties, will assume responsibilities of the Professional Aftermarket businesses globally under the PROCELL brand.

Associate Director of Media Analytics and Market Insights (U.S. Remote) ID-1526

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